Snowboard Branding

Task: Design 3 different branding concepts for a fictional Scandinavian snowboard company called snø.

Logo I Exploration

I wanted my first logo to include animal imagery, which would be appealing for a children's snowboard brand. Consistent line weight would make it easily readable and applicable on the snowboard itself, as well as on tshirts and stationary. 

logo1.jpg

Logo I - Final Logo and Mockups

sno deer logo for snowboard company graphic design project
sno deer material mockups for snowboard company graphic design project
Artboard 24.png

Logo II Exploration

With the second logo I played with the type itself to create an image of a snowy mountain. With a sleek, minimal look, this logo could work well for both a children's brand and an adult brand.

logo2.jpg

Logo II - Final Logo and Mockups

sno mountain snow logo for snowboard company graphic design project
sno logo for snowboard company graphic design project
logo2.3.jpg

Logo III Exploration

Revisiting the animal imagery, this time I created a more illustrative logo. The cursive font gives off a more elegant feel, which would cater towards female snowboarders. 

Logo III - Final Logo and Mockups

sno deer logo for snowboard company graphic design project
sno deer logo for snowboard company graphic design project
logo3.2.jpg